Tracing the suspicious-looking, and messy, ties between a Ukrainian oligarch, an elections-information firm, and the GOP candidate’s former campaign manager.
By Ann Marlowe
„The Trump campaign has hired Ted Cruz’s former data-analysis firm, Cambridge Analytica—and in doing so, it has connected itself with a British property tycoon, Vincent Tchenguiz, and through him with the Ukrainian oligarch Dmitry Firtash, a business associate of Trump’s campaign manager, Paul Manafort, who resigned last week. It would be hard to find a better example of why the ownership of the companies that collect data on the American electorate matters.
What Cambridge does is what marketers have done for some time now: segment potential customers (in this case, voters) by their buying habits, lifestyle, and psychology. It most famously worked on the “Leave.” campaign during Brexit voting in the United Kingdom.
Cambridge Analytica’s British parent company, SCL, has attracted criticism for some unusual strategies, such…
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