By Alice Summers in Britain:
7 August 2017
The British Army recently launched a recruitment campaign that specifically targets working-class youth. Blandly named “This is belonging,” the campaign identifies its main audience as economically deprived young people, including adolescents only 16 years of age.
A briefing document section titled “Target audience” spells out that the army is primarily aiming to recruit 16-24 year olds in the C2DE sociological category. The C2DE category refers to the lowest three economic groupings, which range from skilled manual workers through to unskilled labour and the unemployed. The document specifies that it is chiefly targeting those who come from families with an annual household income of less than £10,000 ($US 13,100), meaning that many…
Ursprünglichen Post anzeigen 1.120 weitere Wörter