By Joan Stewart on The Book Designer site:
Readers love chunks of information they can digest easily in just a minute or two.
That’s why they’re wild about cheat sheets and checklists. These powerful one-page PFDs are like digital crow bars that can pry an email address out of a website visitor faster than any other lead magnet you might offer.
Tie the topic of your cheat sheet or checklist into your book, and you’ve got a promotional hook that reels in readers and, in some cases, clients.
That’s what Internet marketer Perry Marshall discovered when he was promoting his business book, 80/20 Sales and Marketing – The Definitive Guide to Working Less and Making More. He offered a one-page cheat sheet in exchange for a name and email address. It includes 34 facts or challenging statements about the 80/20 rule, also known as the Pareto Rule, that says…
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