Here’s something else you don’t know about author events and signings

Dan Alatorre - AUTHOR

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When you finally get up the courage to do an author event in person, you want it to be successful.

That’s a pretty big leap, I know. Most of you like the idea of an event but don’t necessarily want to do one yourself. You would much rather stay in your happy place and not stick your head out of your burrow. 

Understood.

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But here’s the thing you don’t know…

When you have an event, you are kind of the master of ceremonies. You are the main event. The show.

And as authors – many of whom are introverts – the idea of being the main event of the show is pretty much the opposite of anything good you ever want in life. When you look at a list of how authors describe Hell, that would probably be among the first things on…

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