Understanding The People We Are Seeking To Influence


How do we communicate the Gospel in a society where God is increasingly perceived as irrelevant and Jesus Christ is little more than a vacation school character or a swear word? A good place to start is to try to understand current cultural shifts and respond accordingly. Consider the fact that:

1. THE PEOPLE AROUND US ARE BUSIER TODAY THAN THEY WERE IN THE 1980’s ; working harder and longer for less.

Therefore: We need to declare the truth in short sound/time bytes. Like it or not, longwinded, complicated, or arduous approaches to communicating the Gospel no longer work.

Though I am free and belong to no man, I make myself a slave to everyone, to win as many as possibleI have become all things to all men so that by all possible means I might save some.“ (1 Corinthians 9:19, 22)


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